Olivia
Juers
Marketing Coordinator ✿ Content Creator ✿ Iowa '26
Data-driven strategy with a social-first heart. I build feeds that people stop for — and campaigns the numbers back up.
Numbers from a real feed
@andrewslawnsnow — built the social presence from zero in 3 months. #socialfirst #shortform
I make the strategy pretty and the pretty perform.
I'm a marketing student at the University of Iowa who fell hard for the space where analytics meets art direction. Give me a brand with no feed and three months, and I'll hand back an audience — that's literally how the Andrew's Lawn & Snow account started.
Day to day that looks like shooting and editing short-form video, running Meta ad tests, cleaning up SEO on pages nobody was finding, and reading the dashboard the next morning to decide what we do again. I care about work that stops the scroll and survives the spreadsheet.
Three campaigns, receipts included
The toolkit
How I got here
Own the whole social presence — strategy, shooting, editing, paid. Built it from zero to 1.1M+ profile views and 500+ new followers in three months, and ran a four-location billboard campaign in Downtown Minneapolis.
Client-side SEO and conversion work: 65% conversion growth and a 42% visibility lift on priority service pages, plus reporting the team actually reads.
Ran competitor and audience research for an early-stage team and turned it into strategic recommendations for positioning and launch.
Client experience, booking, and the salon's first consistent posting cadence.
Four years with the same family — where the patience and the scheduling habits came from.
Andrew's Lawn & Snow
A local lawn and snow company with no social footprint and a service area full of competitors who all looked the same.
Built a short-form content system — satisfying before/afters, crew personality, seasonal hooks — shot and edited in-house on a weekly cadence. Layered Meta ads against the best-performing organic cuts instead of new creative, then extended the winners into a four-location billboard campaign in Downtown Minneapolis for offline reach.
Zero to 1.1M+ profile views and 500+ followers in three months, two videos past a million-view trajectory, and inbound quote requests that referenced the videos by name.
Edge Marketing
Client service pages were getting traffic that never converted, and the highest-margin services weren't ranking at all.
Audited search intent page by page, rewrote titles, headings and body copy against the queries people actually used, and tightened the form and CTA placement. Tested two page structures and let GA4 pick the winner rather than arguing about it.
65% conversion growth and a 42% visibility lift on the key service pages — with a reporting template the account team still uses.
Keikens
An early-stage team needed to know who they were actually for before spending money telling anyone.
Ran competitor and category research, mapped where the offer was genuinely differentiated, and built audience segments with the messaging each one responds to.
A set of strategic recommendations on positioning, priority channels and launch sequencing — presented to the founders and used to shape the go-to-market plan.